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The Endurance Sports Specialists
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One on one


Race day

Video analysis


Individual plans

Group plans






Gravel Bike Races

Triathlon Races

Run Races

Special Races

we manufacture results



Endurance Factory Racing (EFR) specializes in providing unique racing opportunities to Wichita and surrounding communities. In addition we provide individuals the tools to be successful in training. We pride ourselves in helping you to achieve your goals, especially in helping those new to endurance sports. We provide athletes with training plans, knowledge, and the skills needed to be successful.



Jeff is great at identifying where people need to focus most and create a great training plan to achieve the desired goals and that's why he is a big part of my successfully becoming a triathlete.

A man with passion for pain

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Jeff Lovgren

    As a youth he was a competitive swimmer and won several medals at the local and regional level.  In high school he gave up swimming to pursue baseball, where he helped his team to have one of the best seasons in their history.  He did not compete in athletics while attending Wichita State University.

    Many years later, looking to get back into shape, he came across the sport of triathlon.  Quickly gaining success, Lovgren qualified for the Ironman 70.3 World Championships at his first half Ironman distance.  After having a disappointing showing at Worlds due to improper hydration, Lovgren started educating himself.  Lovgren has since found success at all distance triathlons.  Now certified through the USA Olympic Level I Triathlon Coach, Youth and Junior Coach and Level III Cycling Coach, Lovgren uses his experience and knowledge to assist others to achieve their goals.  


    Lovgren first started as a volunteer coach for the Andover YMCA triathlon club.  After seeing a need to take the program beyond the YMCA’s commitment, he cofounded the Wichita Triathlon Team.  Lovgren has had tremendous success thus far in his coaching career.  Since founding WTT in 2012, he has coached hundreds of first time athletes to swim, bike, and run.  Many of his athletes have gone on to find success of their own, medaling at local and regional events. Now it is time for the next step. Enter The Endurance Factory! Going into our 6th year as the areas most successful group training program, Lovgren is looking to expand The Endurance Factory. As the race director for the Big Ring Gravel and The Enduro, Lovgren is looking to put his own unique stamp on gravel racing. 


    Carrying over his success to the collegiate level, Lovgren is the head-coach for the Newman University Triathlon Team.  Now in its fifth year as Kansas’s first and only collegiate triathlon team. Lovgren is excited for the possibilities this holds for Wichita’s triathlon community.  


    Off the field, Lovgren enjoys working in his garage on various automobile and wood working projects.  He is supported at home by his wife and son, Jennifer and Jackson, and their dog Oliver.  Lovgren has been an Eagle scout since 1999.

Wichita Triathlon


endurancefactoryracing@gmail.com - Tel: 316-393-6952

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